01. VV is an English abbreviation.
It is a joint writing of the first letters of Vitamin and Victory.
Vita is the key product of VV soybean milk and also the essential substance of people’s health.
Victory is the firm belief of VV in health.
The combination of two Vs explains how VV comes from and meanwhile conveys the ultimate meaning of the health for people.
02. It is also the combination of the first letters of Victory and Victory.
From victory to victory, it expresses the good wish of VV staff to move forward together with the humanity.
Viewed from the angle of pictogram, VV is like the wave, which carries the people’s expectation on everlasting health, like endless waves.
1. Flying bird above
Represents the two leaves growing from soybean. The green color standards for health.
It shapes like a flying bird, bearing the ambition of advancing forward consistently.
2. Letter V below
Comes from the shortened VV .The blue color refers to openness and development.
The solemn shape can be interpreted to be Great Virtue Can Carry All Things.
Health Culture of VV
VV is undertaking the food business directly concerned with the people’s health. It adheres to the contribution to human health with healthy approaches. The VV philosophy is Healthy Life and Joyful VV.
“Four Selfs” Culture of VV Management
Self Management, Self Control, Self Improvement， Self Disciplined for Constant Strive.
Sunshine Culture of VV
VV Group, established on the systematic and professional base, is striving to reach the realm of "Openness and Fairness" that makes every individual enjoy the growth under sunshine and make the enterprise enjoy the growth performance.
Culture of Gratitude to the Society of VV
Gratitude is self-consciousness and contribution of VV, understanding and respect to the partners of VV, and reverence and appreciation for the nationality, society and nature.
Noble Culture of VV Team
"Be Loyal, Professional and Open" is the principles strictly abode by VV team and also the route they follow to realize personal and organizational goals.